K-Beauty NowSkincareTonerSerum and essenceSunscreenCushionTrendingBrandsConcernsGuidesAbout

Trending · updated 2026-10-29

Trending Korean skincare right now: what is climbing in Korea

The products moving up fastest across all of Hwahae's rankings today, plus new entries. "▲5" means up five places since Hwahae's previous ranking. Products that climb in Korea often reach Western shops and TikTok months later.

  1. 7
    ▲5
    Siabarrier · Bio Repair Ampoule
    #7 in Serum and essence · ★ 4.58 · 617 reviews
    ComfortingMoisturizing
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  2. 9
    ▲5
    Lagom · Oat Micellar Cleansing Milk
    #9 in All categories · ★ 4.69 · 1,135 reviews
    Removes impuritiesComfortingHydrating
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  3. 8
    ▲4
    KLALYKKE · Face & Body Lotion for Baby
    #8 in All categories · ★ 4.81 · 1,052 reviews
    ComfortingNon-stickySpreads well
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  4. 9
    ▲3
    Hera · Black Cushion Foundation SPF34 PA++ (17N1 Ivory)
    #9 in Cushion · ★ 4.45 · 294 reviews
    Long-lasting
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  5. 19
    ▲3
    GIPPEUN · Neo Shot Skin Boost Serum
    #19 in Skincare · ★ 4.62 · 631 reviews
    No stingingBlends in
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  6. 19
    ▲3
    Torriden · Dive-In Low Molecular Hyaluronic Acid Serum
    #19 in Sensitive skin · ★ 4.67 · 86,968 reviews
    HydratingMoisturizingSpreads well
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  7. 4
    ▲2
    Abib · Hyaluronic Boom Serum Water Drop
    #4 in Oily skin · ★ 4.64 · 3,390 reviews
    BreathableBlends inHas granules
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  8. 6
    ▲2
    BLANC DIVA · Water Velvet Cushion Pact SPF50+ PA+++ (22 Beige)
    #6 in Cushion · ★ 4.29 · 68 reviews
    No darkeningLong-lasting
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  9. 8
    ▲2
    Torriden · Dive-In Low Molecular Hyaluronic Acid Toner
    #8 in Toner · ★ 4.79 · 36,666 reviews
    Absorbs wellNon-irritatingHydrating
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  10. 10
    ▲2
    Atopalm · MLE Cream
    #10 in Cream · ★ 4.76 · 4,768 reviews
    Non-irritating
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  11. 12
    ▲2
    ShionLe · Kelp Collagen Firming Mask
    #12 in Masks · ★ 4.59 · 1,821 reviews
    Bouncy / chewy textureSlipperyMoisturizing
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  12. 14
    ▲2
    Diodit (디오딧) · 301 Moisture Cream
    #14 in Dry skin · ★ 4.83 · 528 reviews
    Spreads wellFixes inner drynessMoisturizing
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  13. 14
    ▲2
    S.NATURE · Aqua Squalane Serum
    #14 in Sensitive skin · ★ 4.71 · 12,037 reviews
    Bouncy / chewy textureFixes inner drynessNon-irritating
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  14. 15
    ▲2
    S.NATURE · Aqua Oasis Panthealan Calming Pad
    #15 in Masks · ★ 4.73 · 1,204 reviews
    Non-irritatingMoisturizing
    AmazonOlive Young GlobalYesStyleHwahae page (KR)
  15. 16
    ▲2
    Torriden · Dive-In Low Molecular Hyaluronic Acid Skin Booster
    #16 in Toner · ★ 4.64 · 3,272 reviews
    Fixes inner drynessMoisturizingAbsorbs well
    AmazonOlive Young GlobalYesStyleHwahae page (KR)

See the overall top 20 · Buying guides