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Seoul shopping list · updated 2026-10-29

What to buy in Korea: a skincare shopping list from Korean reviews

The #1 and #2 product in each category on Hwahae, Korea's biggest cosmetics review app, with the Korean name to show shop staff and the Korean list price. Most top-ranked Hwahae products are sold at big Korean drugstore chains, but stock varies, so check in store.

A full routine of every #1 (cleanser to sunscreen, plus mask, cushion and lip): about ₩182,000 (≈ $136) at Korean list prices.

Cleanser · full top 20

1. beplain Mung Bean pH-Balanced Cleansing Foam
   비플레인 녹두 약산성 클렌징폼
   #1 on Hwahae · ★ 4.63 · 51,318 reviews · ₩15,000 (≈ $11) · 80ml
2. ShionLe Kelp Ampoule Cleansing Foam
   션리 다시마 앰플 클렌징폼
   #2 on Hwahae · ★ 4.58 · 7,223 reviews · ₩16,000 (≈ $12) · 120 ml

Toner · full top 20

1. TONYMOLY Ceramide Mochi Toner
   토니모리 세라마이드 모찌 토너
   #1 on Hwahae · ★ 4.72 · 19,598 reviews · ₩18,000 (≈ $13) · 500ml
2. S.NATURE Aqua Oasis Toner
   에스네이처 아쿠아 오아시스 토너
   #2 on Hwahae · ★ 4.75 · 29,503 reviews · ₩20,000 (≈ $15) · 210ml

Serum · full top 20

1. Abib Hyaluronic Boom Serum Water Drop
   아비브 히알루로닉 붐 세럼 워터 드롭
   #1 on Hwahae · ★ 4.64 · 3,426 reviews · ₩32,000 (≈ $24) · 1.69 fl. oz. 50 mL
2. Wellage Real Hyaluronic Blue 100 Ampoule
   웰라쥬 리얼 히알루로닉 블루 100 앰플
   #2 on Hwahae · ★ 4.65 · 34,486 reviews · ₩30,000 (≈ $22) · 100ml

Moisturizer · full top 20

1. Aestura Atobarrier 365 Cream
   에스트라 아토베리어365 크림
   #1 on Hwahae · ★ 4.68 · 19,070 reviews · ₩33,000 (≈ $25) · 80ml
2. S.NATURE Aqua Squalane Moisture Cream
   에스네이처 아쿠아 스쿠알란 수분크림
   #2 on Hwahae · ★ 4.58 · 43,905 reviews · ₩28,000 (≈ $21) · 60ml

Sunscreen · full top 20

1. Round Lab Birch Juice Moisturizing Sunscreen
   라운드랩 자작나무 수분 선크림 [SPF50+/PA++++]
   #1 on Hwahae · ★ 4.60 · 30,258 reviews · ₩25,000 (≈ $19) · 50ml
2. Atopalm Zinc Mild Up Sunscreen
   아토팜 징크 마일드 업 선크림 [SPF50+/PA++++]
   #2 on Hwahae · ★ 4.73 · 934 reviews · ₩28,000 (≈ $21) · 65g

Face mask · full top 20

1. Lindsay Modeling Mask Cup Pack
   린제이 모델링마스크 컵팩 [쿨티트리]
   #1 on Hwahae · ★ 4.75 · 23,660 reviews · ₩4,000 (≈ $3) · 28g
2. Mediheal Madecassoside Essential Mask
   메디힐 마데카소사이드 에센셜 마스크 [흔적리페어]
   #2 on Hwahae · ★ 4.70 · 7,651 reviews · ₩20,000 (≈ $15) · 24ml*10매

Cushion · full top 20

1. Jung Saem Mool Beauty Essential Skin Nuder Cushion
   정샘물뷰티 에센셜 스킨 누더 쿠션 [SPF50+/PA+++] [페어라이트]
   #1 on Hwahae · ★ 4.24 · 4,128 reviews · ₩48,000 (≈ $36) · 14g 2개입
2. Anua Texture Cushion
   아누아 결 쿠션 [SPF50+/PA+++] [03 내추럴]
   #2 on Hwahae · ★ 4.48 · 25 reviews · ₩28,000 (≈ $21) · 15g

Lip · full top 20

1. Torriden Solid-In Ceramide Lip Essence
   토리든 솔리드인 세라마이드 립 에센스
   #1 on Hwahae · ★ 4.62 · 5,598 reviews · ₩7,000 (≈ $5) · 11ml
2. Sidmool Jojoba Lip Essence
   시드물 호호바 립 에센스 [원료향]
   #2 on Hwahae · ★ 4.63 · 13,119 reviews · ₩3,800 (≈ $3) · 13ml

Tip: take a screenshot of this page; the Korean names (in grey) are what you show or search in the shop. Prices are Hwahae list prices and shops often run discounts. We have not tested these products; rankings are Hwahae's, from Korean reviews.

Best value by price per 100 ml · Head-to-head comparisons · Korean skincare routine